We firmly believe that our tools make life simpler, safer and 'full of joy' for our users.
We shall never be content with existing standards.
There are many screwdriving tools: but unlike others, we do not believe that tools have reached their ultimate stage of development.
You would like to know something about screwdriving tools? We are available for you throughout the world and from among the more than 3,000 different tools, there is surely one that fits your needs.
750 Tool Rebels enjoy reinventing screwdriving tools every day and on working on problem solutions for you.
The expression Tool Rebel (from the Latin rebellis) originally refers to someone who goes unusual ways and - so to speak - reinvents tools. Someone not satisfied with existing standards, but who insists on challenging the status quo.
The expression originated when the screwdriving tool manufacturer Wera asked its customers what they thought about the company. Many customers describe the Wera staff as tool rebels since they come up with some very unusual problem solutions, are very much on the ball and love rock 'n' roll.
The Tool Rebel gang knows no borders. In the meantime, some customers and users across the globe refer to themselves as Tool Rebels. Since they love Wera tools and listen to rock music. Some Tool Rebels have already begun to report on their unusual hobbies. The route for the Tool Rebels is clearly pointing forwards and there is no end in sight.
We love innovations. We love design. We love rock 'n' roll.
But despite all the fun, we are also successful. Our rate of complaints is more or less zero. We are delighted about the many commendations from our customers and are proud of our design awards.
Do you want to be a Tool Rebel?